Mar 8, 2024
Darzi Logo
A bilingual wordmark that fuses Devanagari and Latin type. The द (da) becomes the D of DARZI, so the name reads in both scripts.
View on Behance
The mark
Darzi means tailor in Hindi. The logo swaps the Latin D for the Devanagari द, so the name reads naturally in both scripts and still feels local, in a bold, modern sans.
Typography
The wordmark is set in Bebas Neue and paired with a matching Devanagari face. The tall, condensed letters stay legible at app-icon size and still look strong on packaging.
In the wild
I tested the mark everywhere a tailoring brand lives: the app icon, garment tags, delivery boxes and phone screens.
Sumedh
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